Alrita Groenewald

Alrita Groenewald

MANAGING DIRECTOR
WORD4WORD MARKETING

Managing Director at Word4Word Marketing, Pretoria. Alrita Groenewald, has three years’ experience as Managing Director for Word4Word Marketing and has been with the company since its inception on in 2006.

Over the past 21 years in the marketing profession, a key career moment for Alrita was facilitating a retail marketing training session for GIC centre management staff in Beijing. It gave Word4Word Marketing the opportunity to consult with other international retail projects in Taiwan and India. To date, she has managed the marketing function for the refurbishment and/or launch of more than 40 shopping centres in South Africa and abroad.

Andile Rapiya

Andile Rapiya

DIVISIONAL DIRECTOR: GROUP MARKETING AND BRAND
BROLL PROPERTY GROUP

Andile is Divisional Director of Group Marketing, Brand and Communications at Broll Property Group, the Pan-African leading commercial property services company. Her core focus is to grow the Group’s brand presence throughout 16 countries in Africa.

With extensive experience in retail, specifically shopping marketing, Rapiya is clear on the vital role that creative, yet effective brand building plays in business success. That to stand above the crowd, one needs progressive ideas and execution.

Andile has over fifteen years’ experience in the marketing industry. She holds a B.Com Honours in Marketing.

Andreana Holmes

Andreana Holmes

FOUNDER & CEO
THE BLUE ROOM

Andreana Holmes, CEO and founder of The Blue Room, has been spearheading results-driven communication campaigns for almost two decades. Together with her strong team of experts, she provides marketing, design and digital services to shopping centres.

She has helped clients weather the economic storm and lead with shopper behaviour trends. Her advice to young talent is to get involved in marketing only if it’s truly a passion. The hours can be relentless! She describes herself as passionate, ambitious and people-centric. In her free time, she loves hiking, body boarding with her daughter and running.

Beverley Deans

Beverley Deans

GROUP MARKETING MANAGER
EXCELLERATE JHI

Beverley Deans is Group Marketing Manager for Excellerate, a multi-billion Rand company servicing sub-Saharan Africa. She is focused on connecting clients and markets with the Excellerate brand, to raise the awareness of the services and solutions on offer throughout the group.

With over 24 years Property Marketing/Brand related experience, Beverley has worked on over 50 shopping malls in South Africa, and has extensive experience in most facets of retail property. Bev is passionate about the property industry and is very active in sourcing new ideas for growing the Group’s brand presence both in South Africa and the rest of Africa.

Bradley Jacklin

Bradley Jacklin

REAL ESTATE MANAGER: AFRICA
TOYS R US | BABIES R US

Brad Jacklin has over 23 years’ experience in the broader retail industry. He has several qualifications, LLB. a Licentiate of the Chartered Institute of Business Management, Advanced Certificate of Shopping Centre Leadership. A Commerce and Law Degree and Certificate in Logistics & Supply Chain Management.

Brad was Chairman of the Transport Sector Education and Training Authority and founder of the Warehousing & Distribution Employers Association. He describes himself as driven, tenacious and humble. In his spare time, he enjoys wildlife photography and hiking.

Danie van Aswegen

Danie van Aswegen

EXECUTIVE: RIGHTS & DEVELOPMENT – MALLS
PRIMEDIA OUTDOOR

Danie van Aswegen, a charted accountant fuelled by integrity, curiosity and compassion, started his career as regional financial manager at one of the largest retailers in Africa. He has worked in various industries from manufacturing to engineering and advertising in senior finance positions.

Danie joined PRIMEDIA in July 2014 in the capacity of Chief Operational Officer of PRIMEDIA Unlimited Malls, but soon ventured into the commercial side where he applied his skills to broker win-win solutions for both the Mall Division and its business partners. Danie loves spending time with family and friends in between cycling, golf, reading, carpentry and DIY.

Gayle Crow

Gayle Crow

HEAD OF COMMUNICATIONS
EXEMPLAR RETAIL

Head of Communications at Exemplar REITail, Gayle Crow, has almost a decade of experience in the industry. She is committed to seeing the best in people and participating in campaigns that have a positive impact on the community in which they serve. Exemplar is a real estate investment trust that was listed on the JSE stock exchange in June 2018.

The company is an evolution of the property development team from retail development experts, McCormick Property Development. The company strives to #BeExemplar in all that it does and provides expertise in property management, leasing, facilities and operations management and marketing/communications.

Hester Robinson

Hester Robinson

CEO
MUSTARD SEED MARKETING

Hester Robinson is CEO of Mustard Seed Marketing and has been applying her knowledge of the property industry gained over a period of 24 years.

The company is passionate about brands they manage, with combined skill sets developed over 18 years. They are one of the leading shopping centre marketing agencies in the country.

The company is proud to offer exceptional service to various centres, retail clients and independent brands nationally. Mustard Seed Marketing believes in making money for the client to ensure a significant ROI on Marketing spend. Hester enjoys the outdoors, combining this with a good glass of local wine.

Jacques Kok

Jacques Kok

REGIONAL MARKETING MANAGER
REDEFINE PROPERTIES LIMITED

Jacques Kok, Regional Marketing Manager for Redefine Properties, Gauteng has 13 years’ experience in retail marketing and property management. He served on the SACSC Footprint judging panel for five years and was an adjudicator on ICSC Solal judging panel in 2019. Jacques has won numerous Footprint awards and a Solal international award.

He is currently serving on the SACSC Johannesburg Chapter Committee. He holds a BCom Hons degree in Marketing and describes himself as being strategic, goal orientated and tenacious. He enjoys hiking, mountain biking, kayaking, exploring and spending time outdoors.

Jason Nel

Jason Nel

MARKETING MANAGER
FLANAGAN & GERARD

Jason Nel, Marketing Manager of Flanagan & Gerard has been with the development and Investment company for over five years. Whilst managing the brand he has also been instrumental in setting up marketing platforms and creating marketing campaigns in the lead up to the openings of various malls.

The core business of Flanagan & Gerard is to develop and invest in dominant regional shopping centres that retain the dominance within the trade area, as well as high-end niche community centres.

Jason enjoys cycling as well as running and playing squash. He also enjoys getaways with his family and spending time with his six-year-old son.

Kim Homan

Kim Homan

MANAGING DIRECTOR & CEO
MALL SPACE MANAGEMENT

Kim Homan, Managing Director and CEO of Mall Space Management and Mall Marketing Management has 25+ years of retail experience. She is the pioneer of the shopping centre Non-GLA industry. MSM was instrumental in introducing direct sales techniques, and centre wide signature events into the retail property industry. Kim’s business model is known as Shopping Centre Court Activation.

She has taken MSM to the largest Non-GLA sales company in southern Africa. Kim has held various positions with leading blue-chip organisations and is seen to be a sales authority in the Non-GLA and marketing industries.

Lee Rasmussen

Lee Rasmussen

DIRECTOR
MK ILLUMINATION

Lee Rasmussen is a Director of MK Illuminati on South Africa, with 13 years’ experience in the Marketing Industry. He describes the industry as Change, Innovative and Energetic Lee has overseen the implementation of exciting festive projects all over the country and in to the African Continent.

Nelson Mandela Square Rhino Campaign and Tyger Valley Ice Rink are some of the favourite projects Lee has worked on. Lee is described as friendly, motivated and reliable. He loves spending his free time in the bush.

MK Illuminati on create True Light Experiences that turn spaces into atmospheric places filled with light. Director of MK Illuminati on South Africa, Lee has overseen the implementation of exciting festive projects all over the country and into the African continent.

Leila Daya

Leila Daya

RETAIL PORTFOLIO MANAGER
CAVALEROS CONSTRUCTION COMPANY

Leila Daya has nearly 30 years of experience in shopping centre management, including all areas of marketing, PR, leasing and overall property operational and refurbishment knowledge. She is the Retail Portfolio Manager for The Cavaleros Property Group, a privately owned company, run hands on by the CEO, with cutting edge and out of the box thinking.

Quality and perfection are instilled in all that work here, as they push beyond the limits to achieve exceptional quality and produce world class products. Leila strives to be unique and different, and to be the first, always. In her spare time she loves reading, listening to music, and making decorations from recycled products.

Leonie Scheepers

Leonie Scheepers

CENTRE MANAGER
GROWTHPOINT PROPERTIES

Leonie Scheepers, senior Centre Manager of Walmer Park Shopping Centre in Port Elizabeth has 27 years’ experience in the Shopping Centre Industry. From starting her career as a PR & Marketing Manager in a shopping centre in 1992 which involved most aspects of a shopping centre, including project managing development.

Her love for the shopping centre environment- not only being a passionate shopper, has allowed her to develop her skills and remain passionate about the industry and retail environment, especially the marketing aspects of a shopping centre. She enjoys nothing more than reading, watching crime and investigation programmes and walking in the fresh air.

Linette Imrie

Linette Imrie

CHIEF COOK
THE KITCHEN SINK

Chief Cook at The Kitchen Sink, Linett e Imrie, has 20 years’ experience in the shopping centre marketing industry. She has been actively involved in the marketing of over 100 shopping centres, with 50 launches and re-launches ranging from small community to Super Regional Shopping Centres.

She has a flair for strategic thinking and “never before seen campaign ideas”. She focuses on balanced strategies, taking each centre’s unique needs into consideration. Linett e has also created two new terms, being “Culturalative” and “Communitive,” distinctive to the shopping centre industry.

Lizanne Vos

Lizanne Vos

CEO
XPOTENTIAL

Lizanne has 30 years’ experience in retail marketing. She began her career in leading national fashion retailer Truworths, after which she started her own advertising agency, Mustard Seed Marketing, and started specialising in the marketing of shopping centres.

She subsequently sold the agency and is now consulting in the shopping centre and retail industry - strategically looking for potential in malls, retailers and individuals.

Maia Hobson (Kalan)

Maia Hobson (Kalan)

FOUNDING MEMBER & EXECUTIVE DIRECTOR
CREATIVE COLLECTIVE

Maia has more than 12 years’ experience in the shopping centre marketing industry and more than 25 years in the creative industry. Her defining moment working in the marketing industry was conceptualising and coordinating international movie activations.

What excites Maia most about the marketing industry is being able to identify – and sometimes even start – trends that she leverages for the benefit of her clients. Maia describes herself in three words as ambitious, creative and passionate. She spends her free time with her family and five Weimeraner dogs. She loves reading a gripping book (that is when she gets time for it).

Maude Kaweesa

Maude Kaweesa

RETAIL ASSET MANAGER
INVESTEC PROPERTY FUND

Retail Asset Manager at Investec Property Fund, Maude Kaweesa, has 13 years of experience in the Retail Property Industry. The Property Fund Limited (IPF) is a South African Real Estate Investment Trust (REIT) which listed on the Johannesburg Stock Exchange (JSE) in 2011. The investment portfolio is made up of direct and indirect real estate investments in South Africa, Australia, the UK and Europe.

She is passionate about compiling the annual marketing strategies for the shopping centres that she oversees. Maude describes herself in three words, steadfast, determined and personable. She spends her free time with her family, enjoys watching crime series and travelling.

Megan Meas

Megan Meas

MARKETING MANAGER
MENLYN PARK SHOPPING CENTRE (MOWANA PROPERTIES)

Megan Meas is a retail marketing professional with a wealth of experience gained working for South Africa’s leading property portfolios and super-regional centres. Megan’s experience spans traditional retail marketing and advertising to Non-GLA revenue strategies, and a key moment in her career was being part of a team that brought a non-traditional international fashion concept to South Africa that had the ability to encourage customers and stakeholders to re-think their fashion perspectives.

Megan describes herself as quietly confident in her abilities, and believes a successful marketer always lives on the edge. Megan is currently the Marketing Manager for South Africa’s largest retail mall.

Michael Wilson

Michael Wilson

GROUP MARKETING MANAGER
EXCELLERATE BRAND MANAGEMENT

Group Marketing Manager at Excellerate Brand Management, Michael Wilson, has 13 years of experience within the property and retail marketing industry which includes Melrose Arch, Hyde Park Corner, Eastgate Shopping Centre and Sandton City.

Michael believes in reimagining retail spaces through positioning and building strong brands as well as driving unique experiences that are unexpected, unparalleled, and unforgettable. He describes himself as ambitious, a perfectionist and dependable – and enjoys spending his free time outdoors, traveling and exercising. Excellerate Brand Management is a company made up of retail experience specialists who look after the marketing, eventing, sales, and e-commerce of several award-winning retail properties.

Nicole Baumgarten

Nicole Baumgarten

DIVISIONAL DIRECTOR
BROLL PROPERTY GROUP

Nicole Baumgarten is a Divisional Director of Listed Funds for Property Management at Broll Property Group. Her 23 years in the property industry has brought her to one of her key learnings in Property Marketing: there must be a genuine connection between a building (shopping centre) and the community it serves, to create a meaningful and sustainable asset.

Broll Property Group is one of Africa’s leading commercial property services companies. As progressive property people in their high-performance portfolio of property services, they navigate clients through the business landscape and align with them to create sustainable real estate assets.

Preston Gady

Preston Gady

GENERAL MANAGER
EXCELLERATE JHI

A highly proficient retail property professional, with more than two decades of diverse property management and development exposure. Preston is recognised in the retail property field as an industry expert and regularly consulted for advisory services.

He gained vast experience on the ground as a Centre Manager and has been able to apply this knowledge across the multi -faceted managed portfolio, as well as key turnaround projects. He has a vision and goal to “pay back” that reward, to young professionals in the SC Industry through further mentorship and knowledge sharing programs. Preston describes himself as tenacious, passionate and dedicated.

Renée Burton

Renée Burton

FOUNDER AND CEO
BLUE DOOR THEORY

Renée is the Creative Director and Owner of Blue Door Theory, a dynamic and innovative creative agency. She is a seasoned sustainability, marketing and business communications professional with over 15 years’ experience.

She easily identifies with the concept of being “an outlier who is willing to push the boundaries, in order to arrive at a new version of excellence”. She is a former member of the Board of Directors of Thokomala, an organisation providing vulnerable children with holistic child care solutions. As a mother of two, she also strives to build a legacy that will stand her children in good stead for their respective futures.

Sakina Nosarka

Sakina Nosarka

ASSET MANAGER
OLD MUTUAL PROPERTY

Sakina is an asset manager with Old Mutual Property. She was the first woman to graduate from the University of Cape Town with a BSc Hons. in Property Studies. Sakina counts herself lucky to have worked with some exceptional colleagues. She says, “It was the push I needed to remind myself that with hard work and determination I could navigate my way through any barriers”.

She is passionate about retail both as a shopper and as someone with retail expertise and would like nothing more than to participate in furthering retail awareness and networking in South Africa.

Sheree McHaffie

Sheree McHaffie

MANAGING DIRECTOR
BESPOKE MARKETING CONSULTING

Sheree McHaffie has a great love and passion for strategic and brand marketing, she has 24 years’ extensive experience in the retail property industry.

She has marketed some of the most prominent centres. Sheree was a member of the Central Johannesburg Partnership, Sandton Central, the Sandton Tourism Association, and the Rosebank Management District where she assisted with developing both brand and nodal marketing campaigns.

Vuso Majija

Vuso Majija

DIRECTOR
FORTRESS REIT

After 20 good years in the property industry, Vuso has gained extensive experience in property and asset management and heads up the retail portfolio under Fortress’ ownership. His leadership style keeps his team strong with his steadfast ability to bring out the strengths of each individual, thus progressing and growing his extensive portfolio of excellent retail properties.

Vuso holds a BSc (Hons) in Property Studies, a diploma in Civil Engineering and an MBA from the Gordon Institute of Business Science. Vuso serves as a director on the Boards of NEPI Rockcastle, a Director at Fortress and the South African Council of Shopping Centres.

Waldo Marcus

Waldo Marcus

CHIEF CUSTOMER EXPERIENCE OFFICER
AVIDITY GROUP

Waldo Marcus is the Chief Customer Experience Officer (CXO) at Avidity; a future generation, CX company, founded in 2015. He aims at changing the traditional mindset of marketing within a variety of consumer environments. Waldo has ten years’ experience in property development.

He worked in various positions within this dynamic industry involved in some of South Africa’s most prestigious retail developments. He is focused on influencing the traditional marketing mindset by driving a consumer-centric agenda. He believes brands and consumer environments that are authentic, adaptive and willing to innovate will remain relevant and gain market share, especially during tough economic times.