Step 1
Specify the general details of your entry, such as the name of the entry, which shopping centre the entry is for, as well as general shopping centre information (such as number of shops and floor space).
Step 2
Select the classification for your entry, as well as the category it will fall under. Remember that this will need to be verified by our judging panel, so take your time to get this part right.
| Classification | Entry Fee |
|---|---|
| Class 1: Up to 15,000m² | R1,000.00 (excl. VAT) |
| Class 2: Between 15,001m² and 30,000m² | R1,650.00 (excl. VAT) |
| Class 3: Between 30,001m² and 60,000m² | R1,950.00 (excl. VAT) |
| Class 4: Above 60,000m² | R2,250.00 (excl. VAT) |
Step 3
You need to upload a twenty-five (25) page document that contains all of the relevant images and the following information:
YOUR ENTRY DETAILS
In addition to a description of your entry/project, the summary should include the following sections: Goals, Action, Innovation, Results and Budget as well as any visuals to support your entry including photos, brochures, etc.
Help the judges' review your entry by ensuring it is in an easy-to-read format. We recommend bullet points rather than narrative paragraphs.
Goals
Use this section to give the background to your project.
What is the rationale behind the idea?
Was there any research?
How did it fit with your overall strategy?
Make sure you provide clear, believable, measurable, SMART goals and objectives
Action
Explain what you actually did to deliver your project and what resources were used.
Innovation
(it may not be a totally new concept/idea but a new concept/idea that was used by you for this project ie for the first time)
Explain what was truly original about your project.
How did you approach difficulties or obstacles in a creative way.
Was there anything new in what you delivered that makes your entry stand out?
Results
What was the impact of your project? It’s important in this section to relate the results back to the measurable objectives you set in the earlier Goals section.
Did you achieve them? Include any qualitative and quantitative results if available.
Show a clear link between costs and results and add ideally an ROI calculation.
Budget
In this section show how you spent your budget.
Judges will consider if this seems a cost-effective means of achieving your aims, irrespective of whether you budget is large or small
Was creativity and resourcefulness shown in budgeting without compromising quality and ability to get results.
Show your project budget as a percentage of your overall marketing budget.
Please include all creative fees and agency retainers in your expense summary.
REMEMBER, it is about cost effectiveness, not big budget
Once completed an invoice for the entry fee will be generated and make payment to finalise the entry.
Images
JPEG and GIF images are A-okay.
No files larger than 10 MB, please.
The system will automatically resize the images when they are uploaded.
Documents
Accepted formats: PDF, Word (.doc/.docx), and Powerpoint (.ppt/.pptx). 10 MB is the file size limit.